– Big Meat Cleat Wedges by A Gear Higher were often viewed as something no one needed….. and what was up with the crazy name. Well I guess it went with the crazy people at the time. Sort of seems like how a genius can be viewed as being a whack job and all of a sudden one day becomes accepted, admired and perhaps even changes the world.
Today most top fitters realize the Cleat Wedge is not only something almost every cyclists could use but actually NEEDS.
Wow! What a journey.
In the 1990s we launched the Cleat Wedges and In The Shoe Wedges – Big Meat and Sole Power. Today they are simply Cleat Wedges and ITS Wedges.
We actually pitched these products to a company by the name of Specialized. Although they did not go for it at the time it was the only large bicycle company that showed an interest. They actually saw past the crazy name and realized its worth. I am sure there will be more on this company later.
In the meantime here is a list of just a few companies that actually purchase products from us today.
Boulder Center for Sports – Dr Andy Pruitt
Serotta (they just featured one of our mutual dealers "Get A Grip" in their newsletter)
Retul
Fit Kit
CycleFit in the UK
And many many more.
Wednesday, November 17, 2010
Back in the day
Labels:
Adam Kaplan,
Big Meat,
cleat wedges,
Get a Grip,
In The Shoe Wedges,
ITS wedge,
Retul,
serotta,
Sole Power,
Specialized
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