Connection of Excellence 2010 for brake levers goes to SRAM

Give SRAM a hand! This 2-time winner just can’t be out-done. Racers and riders alike spend the majority of time with their hands on the hoods of their brake levers. So why not make the hoods the most comfortable place for your hands to be anyway? Invented by SRAM, the adjustable reach feature allows riders of all sizes to adjust their brake and shift lever position. Thanks to SRAM for “making the leap.” SRAM- still the best.