Connection of Excellence 2010 for brake levers goes to SRAM

Give SRAM a hand! This 2-time winner just can’t be out-done. Racers and riders alike spend the majority of time with their hands on the hoods of their brake levers. So why not make the hoods the most comfortable place for your hands to be anyway? Invented by SRAM, the adjustable reach feature allows riders of all sizes to adjust their brake and shift lever position. Thanks to SRAM for “making the leap.” SRAM- still the best.

Kind of like Wedges for your hands - Connection of Excellence for Serfas

Wedges for my hands?  Yes, kinda.  Serfas has done a great job of really attacking the issue with their ergonomic grips.  Just as Cleat Wedges brings the surface  up to meet your feet where there is a lack of support, Serfas has done the same with grips for hands.  Genius!  Congratulations to Serfas.  Keep up the handy work!